The Brightside Agency
Services
Brand strategy
Visual identity
Digital design
Website build
The Brightside Agency is a digital advertising consultancy specialising in performance-driven campaigns across Google and Meta for ecommerce and hospitality brands.
As the business transitioned from RamondoMedia and prepared for growth, the team needed a brand and website that reflected greater maturity, attracted new talent, and clearly positioned the agency around its core strength: performance marketing. A key requirement was shifting away from a founder-led identity toward a brand that represented the collective capability of the team.
I led brand and digital design across the project, shaping the visual system and digital experience to support this repositioning.
Brand System
The brand system was built around the idea of contrast and momentum — before and after, dark and light, today and tomorrow — reflecting the transformation Brightside delivers through performance advertising.
This thinking informed a bold visual language, including a high-contrast black and yellow palette, confident typography, and a supporting graphic system designed to feel energetic and forward-moving. A central brand device, the “Biggle” (Brightside Squiggle), was introduced within the logo as a stylised ‘B’, representing progress and direction.
Photography and layout reinforced this sense of momentum through the use of light, shadow, and strong visual hierarchy, giving the brand a clear, assertive personality.
Rollout
The brand system was initially rolled out through a focused, one-page website designed to clearly communicate Brightside’s process, capabilities, and case studies, with flexibility to expand as the business grew.
Built in Webflow, the site provides the team with full control over content, low-maintenance hosting, and faster iteration compared to their previous WordPress setup. The simplified structure supports clarity and performance, while enabling future growth without replatforming.
The result is a bold, confident digital presence that positions The Brightside Agency around its strengths, reflects the team behind the work, and supports continued growth.
