Samphire Rottnest required a clear, flexible digital style guide to ensure brand consistency across marketing, web, and day-to-day communications as the hotel continued to grow. With multiple touchpoints and contributors, the challenge was maintaining a cohesive look and feel without slowing teams down. The solution was a digital-first style guide that clearly defines typography, colour, imagery and layout principles — giving internal teams and partners a shared reference point to confidently apply the Samphire brand across channels.