Since 1919, Harvey Beef have been committed to producing the world's best beef, and delivering it responsibly.

When we first met with the Harvey Beef team. they were concerned that their website no longer aligned with their desired brand positioning, nor did it have many of the functionalities and content required to increase brand engagement, improve product awareness and support the sales and repurchasing process.​

Their key users include WA consumers, job seekers, WA based food service and retail, and international food service and distributors, who all use the website to evaluate whether the Harvey Beef brand and product ranges aligns with their usage requirements, budget, preferences and/or values. When they're ready to buy, their visitors also use the website to locate Harvey Beef products at restaurants or retailers near them.

We worked with the team to redesign their website, beginning with a workshop to understand their users, goals and opportunities. We then proceeded with design and development, using their existing style guide and supplied content to create scrollworthy layouts and making use of dynamic content, including video to keep their website engaging. Key highlights of the website include an interactive beef education page and the ability to search for a local stockist.

More Coming Soon.